What Is Free Credit Report Band?

The free credit report band is a marketing gimmick and campaign by Experian for marketing its website Freecreditreport.com. It promotes the products and the website and is quite popular. The free credit report band is visible on Television and radio.

The advertisement shows consumers with credit woes and details tem. They sing of the kind of life that you will be forced to lead, if you do not repair bad credit. The funny part is when it shows a consumer living with his in-laws because he could not afford a house due to bad credit. It shows how his life with his in-laws is hellish and he works hard doing odd jobs to earn money. The jobs are those that nobody wants and his car is old and decrepit. It looks like it would fall apart at any moment. The ad ends with the message that if the consumer had checked his credit report periodically and had taken steps to correct his bad credit, he would not be leading such a miserable life.

The Free credit report band has real singers and a contest was also held to form this band. It has not only popularised Experian but also “Victorious Secrets”, the Detroit band that is currently advertising for the credit bureau. All the new advertising songs are being played by this winning band.

The idea to change the old free credit report band and form a new one was conceived when Experian wanted to introduce new services. But Eric Violette, the face of Experian’s older band was much more popular. He had become the face of Experian. Another reason that is widely speculated is that the old band consisted of a group of actors who just lip-synced to the original singers. It appears that Experian wanted real singers.

At present the new band is working hard to promote Experian’s website, Freecreditreport.com and is also making consumers aware of the kind of life they may be forced to lead if they do not access their credit reports on time and repair bad credit.

The new band came into existence for Experian in 2009 and is still continuing with their jingles and songs and spreading awareness. However, the plight of the consumer that has been depicted in the advertisement seems too far-fetched to be believed. The songs are popular and have been downloaded time and again. You can listen to them at the website of the company.

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